The journey to integrate video content into both their internal and external communication strategy began with a simple conversation. Considering the current capabilities of the team and the marketing budgets, The Municipality’s marketing team leader recognized the need for an easy-to-use, budget friendly yet super-efficient video making tool, and so began the search!

During their search period, while exploring multiple platforms, the team came across Videobuddy and arranged a demonstration with one of Videobuddy’s sales representatives. Captivated by its potential, they explored the possibility of cost-sharing with the HR department, envisioning broader usage across the organization.

As the marketing team compared VideoBuddy with other platforms, its simplicity and user-friendliness stood out. But most importantly, Videobuddy offered an interface that appealed to team members with limited video editing knowledge. This accessibility opened doors for more individuals across the organization to contribute to content creation.

With Videobuddy being widely used at Flen Municipality, creativity flourished. The platform's efficiency, coupled with its extensive library of ready-made videos, unlocked a wave of inspiration. Every team member, at every level of video making competency, found herself crafting engaging content with unprecedented speed, enriching their messages and connecting more deeply with their audience.

The impact of Videobuddy on the organization’s communication efforts has been undeniably positive. External stakeholders and internal staff members alike have praised the light-hearted and humorous approach to delivering news, a tonal identity that became possible and easy to develop using the platform’s customizable templates.

When asked about how she sees the video marketing strategy at the Municipality evolve in the future, Sofia Holmqvist, the marketing manager was excited to experiment and incorporate the AI features of Videobuddy in their execution.

“AI will obviously play a major role in our communication. Your platform is a candidate if you continue to develop it, perhaps in the future also using AI to create "unique" images based on the theme chosen by the user. Who knows what the future holds? :)”

Sofia Holmqvist, communication strategist at Flen Municipality

During the same conversation the question of which three features of the platform turned them from explorers of its potential to staunch believers came up and Sofia mentioned the following:

1) Quick functionality: Videobuddy's rapid operation allows for swift content creation, enabling the team to produce all types of videos efficiently.

2) Ease of use: The platform's user-friendly interface makes video creation possible, even for individuals with very limited technical expertise

3) Versatility: Videobuddy offers a diverse range of features and tools, providing them with the flexibility to adapt their videos to various communication needs and styles.

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